At the iconic 2nd Ave Deli in New York, the atmosphere is as vibrant as ever, with patrons enjoying the storied establishment’s famed pastrami sandwiches since it opened in 1954. Speaking to the Ruderman Family Foundation, which aims to strengthen Israeli-American Jewish Relations, co-owner Jeremy Lebewohl reflects on the recent challenges faced by the Jewish community since the October 7 Hamas terrorist attack in Israel.
Pointing to the huge Israeli flag right at the entrance of the restaurant, Lebewohl said, "After October 7, it just felt like the right thing to do to show all of New York that we here at 2nd Ave Deli, and hopefully many others in the city, stand with Israel."
2nd Ave Deli in NYC
(Video: The Ruderman Family Foundation | Production company: WIWU Productions)
The display of solidarity has not been without consequences. "We had a swastika put up outside of our store not too long after October 7," Lebewohl shared. "Additionally, we've received some bad reviews that are clearly not from our regular customers."
Despite these incidents, the loyal patrons continue to show their support and as the lunch rush begins to peak, the sense of resilience and unity within the walls of 2nd Ave Deli remains palpable. "This is the best pastrami in New York City," tells us one satisfied diner. "When you go somewhere else, it just doesn't have the same Jewish taste," says another.
Lebewohl also highlighted the broader implications of recent events. "We've seen so much antisemitism here in New York and all around the world. It's very clear that the fight is not just for Jews in Israel, but for Jews all around the world."