Beigel & Beigel on Rachel Ray TV Show
Israeli pretzel debuts on popular New York talk show. Company making sure exports to US will keep up with demand following unexpected exposure to product
The Rachael Ray TV show (New York) producers recently approached Beigel & Beigel’s general manager, Ilan Ron, with a request to combine an item with Beigel & Beigel pretzels on the popular show that is broadcast in a number of countries around the world.
Ron arranged for a special urgent delivery of 200 packets of pretzels to be sent from Israel and to be handed out to the studio audience during the show. Ray intends to explain how she became familiar with the product and that she can’t stop munching on the pretzels.
Beigel & Beigel is making sure that their distributor in the USA will have enough merchandise to keep up with demand after the unexpected exposure of the product.
Reprinted with permission of the Israel Export and International Cooperation Institute
