Golf & Co. Group opens store in Prague
Group inaugurates first store of Max Moretti menswear brand in Czech capital's Galerie Harfa shopping mall
Max Moretti is a menswear brand owned by Golf and sold in Polgat stores in Israel. The group has signed a cooperation agreement with Lighthouse Group, which will serve as Golf's franchiser in the Czech capital.
The 80-square-meter (861-square-foot) store was inaugurated recently.
According to Golf & Co. Group CEO Ilana Kaufman, "The Max Moretti brand provides a fashionable solution for men at a medium price level."
Meanwhile, the Golf & Co. Group plans to open 10 new stores in Israel. The first stores will be opened in shopping malls in Hadera, Tel Aviv, Eilat and Holon. The chain currently has some 260 locations.
The group's customer club will also be upgraded, with membership valid in the Golf, Golf & Co., Golf Kids, Intima, Polgat, Max Moretti, Golf Spa and Blue Bird stores.
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