Israeli robotics startup lauded by Elon Musk sinks into million in debt

BionicHIVE, celebrated as 'the robot future', appeals for its dissolution in court after racking up a NIS 66 million debt over economic difficulties amid war

Lital Dobrovitsky|
Israeli robotics startup BionicHIVE, which gained fame in January 2021 after tech entrepreneur Elon Musk praised its technology on X (formerly Twitter), has accumulated debts of approximately NIS 66 million ($17.5 million) and petitioned the Be'er Sheva District Court for its dissolution.
The company also requested the issuance of a stay of proceedings order and the appointment of a temporary trustee. According to a January 2021 report, Musk responded to a video showcasing the company’s robotic technology, calling it "the robot future."
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הרובוטים של ביוניק-הייב
הרובוטים של ביוניק-הייב
BionicHIVE robots
(Photo: via court appeal)
Judge Yaakov Persky approved the company’s request and issued a stay of proceedings order, which prohibits initiating legal actions against the company or settling its debts. He also ruled that a temporary trustee should be appointed.
The company attributes its financial decline directly to war in Gaza and its devastating effects on the Israeli economy in general and the high-tech sector, which relies heavily on investment fundraising, in particular.
Despite extensive efforts, the company struggled to recover, as its lifeline — raising funds from investors — was severed, partly due to a lack of willingness to invest in an Israeli company during the war. Other war-related factors created a cash flow shortage that made continued operations and meeting commitments impossible.
BionicHIVE is a private Israeli startup based in Sderot. Founded in 2014 by Liran Reiser, a resident of the Besor region located near Gaza and Tomer Amit, the company employed up to 30 workers at its height. One of its notable investors was the e-commerce giant Amazon.
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אילון מאסק
אילון מאסק
Elon Musk
(Photo: REUTERS/Gonzalo Fuentes/File Photo)
In its petition, the company highlighted its focus since inception on developing robotic systems for warehouses and logistics operations, positioning itself as “the future of robotics.” Its flagship product, the SqUID system, operates autonomous robots designed to collect, organize and distribute goods in logistical warehouses.
The company's attorneys said that the system’s uniqueness lies in its ability to transform a manual warehouse designed for human labor into an automated one with minimal investment, integrating human labor with robotic activity.
The robots navigate on warehouse floors independently and connect to tracks mounted on shelves when required to reach higher levels, replacing manual labor in picking, organizing and storing items at any height or location.
Since its establishment, the company has raised $15 million from investors and an additional $3 million from the Israel Innovation Authority. As of now, the company has around 30 robots with significant commercial potential, according to its statements.
The company also revealed that it was in advanced negotiations to sign new investment agreements and distribution deals for the next generation of its robotic systems before the war.
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However, operations at its Sderot offices were halted when the area was declared a closed military zone and some of the company’s employees were drafted for reserve service. Additionally, a substantial portion of the workforce, including two of the founders, were evacuated from their homes.
In its filing, the company stated that alongside its assets, it has debts totaling approximately NIS 66.6 million ($17.7 million), most of which — around NIS 65 million — is owed to various investors, NIS 700,000 ($186,000) to employees, NIS 200,000 ($53,000) to authorities and NIS 546,000 ($145,000) to suppliers.
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