Several car importers in Israel are set to receive new brands, most of which are from China, with some overlap in the market where multiple importers represent the same brand.
A list of brands and importers was released by the Transportation Ministry on Thursday, detailing the new brands expected in the coming months.
The list reveals that three years after UMI, the importer of Chevrolet, announced to the stock exchange that Ineos vehicles were on their way to Israel, it has now been confirmed that the company indeed holds an import license for these off-road vehicles, with the imports expected to begin soon. Despite the previous stock exchange announcement, UMI had not yet registered as an official importer of Ineos with the Ministry of Transportation.
Auto Chen added the Chinese Maxus vehicles to its lineup. Maxus will also be sold by UMI so it will be represented by more than one importer in Israel.
"Hamagar," which currently imports SKYWELL vehicles, has also secured the import rights for small urban vehicles by NEOMOR, along with a new Chinese brand, ReHigh, the luxury division of DAYUN. According to DAYUN’s announcements, Hamagar is preparing to bring ReHigh’s models to Israel. In China, ReHigh vehicles are also marketed under the name "Yuanwang," and the brand currently offers four models, which the manufacturer classifies as electric luxury vehicles.
The lineup includes an executive car that, according to the manufacturer, offers comfort on par with a Mercedes S-Class, as well as two electric SUVs. The range also features the 7 Y, an executive sedan with upward-opening doors, similar to the Xpeng 7 P.