Instagram is reportedly testing a new Friend Map feature that allows users to share their location, text, videos, and updates on a map, similar to Snapchat's Snap Maps. The feature aims to help users connect in real life by displaying user avatars on the map.
The new feature is said to offer more privacy options than Snapchat's Snap Maps, as users can control the visibility of their location and share it with specific groups like Close friends or Followers they follow back.
Snapchat's Snap Maps, launched in 2017, allows users to share updates on a map with nearby contacts.
The Friend Map feature is currently in a limited test phase, with safety as a primary consideration, and is opt-in in a few small markets. Instagram is monitoring user feedback to refine the feature before a wider release.
Instagram has stated that it prioritizes privacy and user control, and the feature is being built with safety in mind.
Instagram previously offered a similar private photo map feature in 2012, which was shut down in 2016 due to low usage.
The move is part of Instagram's strategy to compete with Snapchat and other platforms by introducing similar features, following a history of copying features like Reels and Stories from competitors.
It is unclear if the feature will be released to the general public or how long posts will be accessible.
This article was written in collaboration with Generative AI news company Alchemiq
Sources: PCMag, BizzBuzz, Jagran, LatestLY, Livemint, NerdsChalk, Inshorts, Digital Information World.