Apple has secured the lead in production and sales of smartphones for 2023, according to a report published by Counterpoint Research. iPhones released to the market in the past three years, are the most sold in 2023 and were ranked in the seven out of 10 leading spots.
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The iPhone 14, launched last September, tops sales worldwide with a 3.9% market share and the iPhone 14 Pro Max follows with a 2.8% market share. The regular iPhone 14 is third and the older and more affordable iPhone 13 ranks fourth.
The iPhone 15 Pro Max is in 5th place with a 1.7% market share, followed by the iPhone 15 Pro with a 1.4% market share and the regular iPhone 15 is in 7th place with the same market share.
Samsung managed to clinch only three remaining spots in the top ten list, all with its less expensive models. The Galaxy GA145 ranks eighth with a 1.4% market share globally, the Galaxy A04e is in ninth place with a 1.3% market share and the Galaxy A14 4G rounds up the top ten list with a 1.3% market share.
Absent are iPhone's direct competitors in the Galaxy S series and the Galaxy Z folding series.
Although the Android phones often offer quality that equals that of the iPhone, and some models have features that Apple phones lack – such as pens in the Galaxy S ultra, or folding screens in other phones by Samsung, Google, One+ Oppo or HUAWEI, consumers appear to favor Apple phones. However, the ranking is done by concentrating on specific models and is prone to favor the iPhone.
In conclusion, the ranking shows that Samsung has not profited from the multiple models it brings out to market each year. The company does offer a smartphone for any possible use and at every price range but it also spends more than Apple, which concentrates its products on the premium market, leaving the less expensive phones to be made by its competitors in the world of Android.