McDonald's plant-based McPlant burger, co-developed with Beyond Meat, failed to meet sales expectations during its test run in California and Texas. McDonald's stated that the test results did not suggest a national rollout of the McPlant burger across the US.
The company cited disappointing sales and declining demand for the McPlant burger, stating that American consumers preferred more affordable options like chicken over plant-based products.
Beyond Meat's shares dropped after McDonald's comments on the McPlant's underperformance in the trials.
The McPlant burger trial took place in select locations in the San Francisco Bay Area and Dallas-Fort Worth area in California and Texas, respectively.
This article was written in collaboration with Generative AI news company Alchemiq
Sources: Business Insider, LA Times, Head Topics, QSR Magazine, Vegconomist, OC Register, Il Fatto Quotidiano, Green Queen, Delicious, Local12, Quartz, Whittier Daily News, The Bharat Express News, Chicago Business, New York Sun.