A trend showcasing women embracing traditional gender roles, homemaking, and domestic duties, has gained popularity on social media platforms. It was dubbed "Tradwife". "Tradwives" endorsing the lifestyle choice in social videos amassed millions of followers, including Nara Smith, Estee Williams, Ivy Van Dusen, and Hannah Neeleman.
According to one take, the trend highlights women's struggles in an environment that puts gender equality above other values, arguing that despite material success, women are locked in unfruitful cycles of behavior and a lack of deeper meaning.
The Tradwife lifestyle promotes gender roles where women rely on their husbands' financial support, eschewing participation in the labor market.
While offering an escape from work-life balance challenges, critics argue that the trend may present an escapist fantasy, and an unrealistic and idealized vision of domesticity, overlooking potential financial challenges and vulnerability due to economic dependency on husbands.
Sources: ABC News, Newsweek, The Blaze, The Sun, Irish Times, NRC, and Conservative Angle.