A majority of Israelis (78%) get their news from social media, though over half (54%) are aware of its unreliable nature, according to a new survey conducted by Yes satellite television provider and Pelephone mobile network operator.
The survey found that 20% of respondents admitted to sharing information later revealed as false, while an additional 25% forwarded content without verifying its accuracy.
Aftermath of the assassination of Hassan Nasrallah
The survey also revealed a sharp increase in television consumption, with Israelis averaging 10.8 hours of viewing per household daily. Viewership peaked during major events, including the assassination of Hezbollah leader Hassan Nasrallah in September and Israel’s attack on Iran in October.
News programming saw a 13% increase in viewership compared to pre-war levels, with a 20% spike in September and October as the IDF offensive in Lebanon began.
App usage also surged in 2024, with Telegram usage rising 42%, particularly during significant news events. Platforms like YouTube, TikTok and Instagram saw a 6% uptick, while apps like Zoom experienced a 20% boost due to Israelis spending more time at home. By contrast, Tinder and Booking apps 15% and 21% drops, respectively.
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Israelis spent 11% more time surfing the web on their phones, particularly 5G users. However, the survey highlighted a concerning increase in phishing attempts as cyberattacks against Israel surged.
Sporting and cultural events also captivated audiences in 2024. The Olympic Games and the Eurovision Song Contest, featuring Eden Golan's performance in the final, attracted 57% of Israeli viewers.
“2024 was a year of war and upheaval, leaving Israelis worried but also proud and patriotic,” said Dror Bahat, Marketing CEO of Yes. “There is ultimately a sense of optimism and a strong desire to return to normalcy, travel abroad and explore Israel.”