OpenAI has launched a limited test of SearchGPT, a prototype AI-powered search engine that combines traditional search elements with AI features like ChatGPT, presenting search results in an organized format with original content references, fact-checking links and follow-up question capabilities.
SearchGPT provides synthesized answers in a text box instead of just listing links, allowing users to interact with the results conversationally. It is designed to integrate advanced AI with real-time web data, providing organized information in text and image form.
AI errors and hallucinations can undermine OpenAI's pitch for SearchGPT. The company is collaborating with publishers to enhance the SearchGPT experience and differentiate it from traditional search engines.
Leveraging GPT-4, SearchGPT is currently in early testing with a limited number of users. It is expected to offer quick, almost real-time responses.
OpenAI aims to integrate SearchGPT's features into ChatGPT, signaling a new era of intelligent search engines.
Despite high costs, OpenAI is determined to challenge Google's dominance in search with SearchGPT. It aims to merge voice assistants like Alexa and Siri with conventional search engines, and create a unified platform capable of human-like dialogue.
Google and Microsoft are also testing AI-generated written summaries at the top of their search results.
Google's AI Overview feature faced criticism for returning inaccurate results, causing concerns.
OpenAI also faces competition from Perplexity, another AI-driven search engine focusing on providing direct answers.
Google Search continues to dominate the market and generate significant profits, despite
Alphabet's shares dropped over 3% following OpenAI's SearchGPT announcement, reflecting concerns about potential impact on Google's search engine market share.
This article was written in collaboration with Generative AI news company Alchemiq
Sources: Independent, The Atlantic, TechCrunch, CNBC, The Verge, TechRadar, MarketWatch, Indian Express, PCMag, DGABC, Terra, Computerworld, Android Central, Spiegel, El Pais, Cinco Dias, Mashable.