Summer 2024’s sizzling color will glide over you like fine Brandenburg butter, looking stunning on both fair and tanned skin. The "butter yellow" shade stood out on the runways of Loewe, Molly Goddard, Bottega Veneta, Louis Vuitton, Collina Strada and others in the Spring-Summer 2024 fashion shows, held in September. However, it was the celebrities who turned it into the defining color of the season on the red carpet.
Actress Aubrey Plaza was the first to wear the hot shade at the Emmy Awards in January. Plaza chose the viral Loewe dress, which gave her the appearance of a yellow sticky note thanks to its rectangular cut and the large pin that seemed to pierce it.
Actress Joey King gave the beautiful shade a Hollywood 1940s look when she arrived at the Cannes Film Festival's closing night last month in a buttery Miu Miu gown. The dress featured a built-in corset and a black ribbon-adorned back, paired with elbow-length mesh gloves embellished with gemstones.
Others opted for more risqué choices. For example, Rihanna chose a tight, animal-print strapless dress by Alexander McQueen for her makeup brand launch event in Los Angeles in late April. She paired the pale shade with gladiator sandals featuring high heels, keeping the style consistent throughout her appearance.
A week later, it was model Emily Ratajkowski who turned heads at the King's Trust Gala in a deep-neck halter dress pulled from Dolce & Gabbana's Fall 2002 collection archive.
But you don't need a red carpet or gala evening to wear the color. On the surface, it's a neutral shade, nearly invisible. On the spectrum between bland beige and flashy lemon yellow, "butter yellow" has a hint of glow and a certain vitality.
With the right styling, this trendy shade can easily complement the other pieces in your wardrobe, allowing for the creation of minimalist and clean outfits. For example, a white skirt with a butter-colored T-shirt or a pantsuit paired with a dark clutch, as demonstrated by young model Lila Moss at Gucci's last cruise show last month.