A document resembling a contract suggesting the romance between Taylor Swift and Travis Kelce is a staged publicity stunt with a pre-set breakup date that was labeled "entirely false and fabricated" by Kelce's representatives. The document, circulating on social media, sets a planned public breakup announcement for September 28.
Fans have speculated about the origin of the contract, deeming it could be 'AI-generated.'
Publicist Jack Ketsoyan, interviewed by The Sun, admitted to staging 'showmances' in the past for publicity reasons, stating, "It's all about the hype at the moment." PR executive Carla Speight, quoted by The Sun, pointed out that showmances are used to cover a celebrity's sexuality, boost their image, sell products, and involve mutual agreements between agents. Speight said such fabricated relationships serve to deflect negative attention.
The leaked document, which allegedly included statements about mutual respect and hints at managing Travis Kelce's image post-breakup, was traced back to a now-removed Reddit post.
Speight said managing showmances is like "the world's most complicated real-life version of chess," with everything needing careful orchestration. She warned that fake affairs couldn't last long without requiring a genuine shift or an end. "If it's over the top and looks too good to be true, it probably is," she said.
Ketsoyan said a minor female star became a "household name" after engaging in a year-long fake relationship with an actor who was facing negative reviews.
Taylor Swift's 'Eras Tour' is set to resume in Miami, Florida, on October 18, after a break following the European leg, which concluded on August 20.
Kelce has seen a surge in his popularity post-dating Taylor Swift. His jersey sales increased by 400% following her appearance at a Chiefs game on September 24, according to a report by the Daily Mail.
This article was written in collaboration with Generative AI news company Alchemiq
Sources: Fox News, Hindustan Times, Breitbart, Daily Mail Online, The Sun, We Got This Covered.