Kendrick Lamar is set to headline the Super Bowl LIX halftime show in 2025. Lamar extended a personal invitation to fans. "Meet me in New Orleans. February 9, 2025. Wear your best dress, too, even if you watch it from home," Lamar wrote.
The performance will mark Lamar's first solo appearance at the Super Bowl Halftime Show.
The event will take place at the Caesars Superdome in New Orleans, Louisiana.
Collaborating with the NFL and Roc Nation, Apple Music is also part of the production team behind Lamar’s performance. Jesse Collins will serve as the executive producer while Hamish Hamilton takes on the role of director for the Halftime Show.
Both Roc Nation and pgLang, the creative company founded by Kendrick Lamar and Dave Free, will be heavily involved in the production's creative direction.
Lamar previously appeared with Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent, Anderson .Paak, and Eminem at the 2022 halftime show at SoFi Stadium in Inglewood, California.
Lamar became the first non-classical or jazz musician to win a Pulitzer Prize for his 2017 album DAMN. He won 17 Grammy Awards.
Jay-Z, who has been closely linked with Lamar’s career, called him a "once-in-a-generation artist," recognizing his "deep love for hip-hop and culture".
This article was written in collaboration with Generative AI news company Alchemiq
Sources: Recently Heard, The Hill, Daily Herald, Hollywood Unlocked, The Music, Rappler, TV Black Box, Philstar.com, Enstarz, The Express Tribune, Sky, ABC News.