Actress Blake Lively launched a sustainable, affordable, and vegan haircare line called Blake Brown at Target.
The collection includes shampoos, masks, leave-in conditioner, dry shampoo, mousse, and a pre-shampoo mask, priced between $18.99 and $24.99, with packaging made from 100% PCR (post-consumer recycled) material.
The brand was developed in partnership with Give Back Beauty, showing a commitment to environmental responsibility and supporting non-profit ventures.
Lively developed the line herself, inspired by her unique haircare routine involving masks instead of traditional conditioners, and her love for fragrance.
The products were tested by Lively's friends and family.
The collection is inspired by high-end brands like Kérastase but more budget-friendly, with prices of up to $25.
The range is meant for everyday use and is designed to be small-space friendly, with a decadent fragrance blend of milky musks, vanillas, and sandalwoods that is highlighted by reviewers.
The brand is named Blake Brown to honor Lively's father.
Reviewers praise the fragrance and efficacy of the products, with the Pre-Shampoo Mask being a particular favorite.
This article was written in collaboration with Generative AI news company Alchemiq
Sources: Yahoo, The Cut, Real Simple, Today, NDTV, Vogue, Times Now, Cosmetics Design, PopSugar, StyleCaster, Harper's Bazaar, HollywoodLife, Fashionista, Bustle, E! Online, Just Jared, Marie Claire, Allure