Lisa from BLACKPINK has been officially named as the newest global House Ambassador for Louis Vuitton.
Nicolas Ghesquiere, Louis Vuitton's artistic director, welcomed Lisa's daring spirit, charisma, fresh energy, and alignment with the brand's vision of individuality and empowerment for women.
Lisa has previously collaborated with other luxury brands like Celine, Bulgari, Adidas, MAC, and Chivas Regal.
She expressed gratitude for the opportunity and admiration for Louis Vuitton's originality.
Lisa established her own management company, LLOUD, and collaborated with RCA Records for solo music releases, including "ROCKSTAR," which achieved her first Billboard Global Excl hit and broke a Guinness World Record for its TikTok introduction.
Rumors of a romantic relationship between Lisa and Frederic Arnault, heir to LVMH, surfaced last year and reignited in August, with the two being seen together in different locations and sharing photos of their travels on social media.
Louis Vuitton's strategic decision to appoint Lisa as an ambassador aims to leverage her growing popularity in the K-pop industry for increased visibility, following BamBam's announcement as an ambassador in February.
Despite facing backlash in China due to her previous performance at the Crazy Horse strip club, Lisa is actively exploring opportunities in Southeast Asia, the U.S., and furthering her career in music, fashion, and acting outside of China.
Lisa ventured into acting with a confirmed role in the HBO series "The White Lotus" season three.
She will participate in the Global Citizen Festival in 2024 in Central Park, New York, hosted by Hugh Jackman, which will be her first solo live performance at a music festival. The festival advocates for equity and calls for governments to meet the basic needs of marginalized communities worldwide.
Speculation had been ongoing for months regarding Lisa joining Louis Vuitton after parting ways with Celine, another LVMH brand, as rumors suggested that Lisa's contract with Celine ended in early 2024, leading to Louis Vuitton courting her.
Fans are anticipating BLACKPINK's reunion with new music and a world tour in 2025, including a visit to Mexico.
Lisa was spotted with Taylor Swift in Singapore carrying a Louis Vuitton Remix Sunset handbag in monogram denim canvas.
This article was written in collaboration with Generative AI news company Alchemiq
Sources: Yahoo News, The Straits Times, El Heraldo de México, TMJ Brazil, Kbizoom, Vogue, Music Mundial, Republika, Sky TG24, Manila Standard, Hunger Magazine, PanAsiaBiz, Capital, Preview, Okezone, The Korea Herald.