Noa Kirel named TikTok's leading Israeli artist in 2022

Singer's hit song 'Bell' was released exclusively on TikTok, receiving some 106 million views; the 21-year-old star has a total of 13 million likes across all of her videos and hundreds of thousands of followers
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Popstar Noa Kirel was the leading Israeli artist on TikTok in 2022, according to the social media platform's end-of-year wrap.
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    • TikTok is quickly becoming one of the most popular applications in the world, and in 2022, it established its position as a cultural leader in the Jewish state.
    2 View gallery
    נועה קירל    נועה קירל
    Noa Kirel
    (Photo: Motti Kimchi)
    Kirel launched her hit song "Bell" exclusively on TikTok, with the video receiving some 106 million views. The song quickly became one of her biggest hits. Currently, the 21-year-old singer has a total of 13 million likes across all of her videos and hundreds of thousands of followers.
    Additionally, 2022 saw the first production of an Israeli show broadcast both on the social media platform and television - Paramount Israel's "Tok Tok." The show features Avia Farhi visiting the homes of Israeli artists, including Kirel.
    "In the past year, we have seen the power of TikTok to change reality in all cultural sectors," said Assaf Sagi, head of TikTok's global gaming division. "A direct connection was created between stars and their audiences, and countless new and creative ways for brands to tell their story developed."
    2 View gallery
    נועה קירל    נועה קירל
    Noa Kirel
    (Photo: Moti Kimchi)
    Advertising on the platform has also increased as people have started recognizing TikTok’s potential and growing influence. A recent survey found that 62 percent of advertisers intend to increase their advertising budgets on the platform.
    The director of TikTok's content operations in Israel, Aviad Rosenbaum, stated in terms of advertising: "We conquered a number of cultural summits this year."
    Rosenbaum noted the range - from collaboration with the Premier League in sports to participate in the annual Tel Aviv Pride Parade with a truck, featuring performances by Dana International and Samantha Fox.
    "TikTok is shaping Israeli culture in all areas of our lives."
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    You can't make a video about Israeli culture without talkin
    It's not only Noa's fault that she has no idea what the hell she's talking about. It's not only the Yom Kippur music festival that doesn't allow anyone to sing in the streets. It's not even just the Israeli government that makes itself look like an international laughingstock when it comes to conciliatory gestures. It's not even the Israeli government that allows anti-semitic attacks. It's not even the Israeli government that allows bigotry and intolerance in the name of religious freedom. It's not even the Israeli government that permits bullying and abuse. And let's be honest: After all, the only thing worse than watching a Arab on the street being told they're an outsider is being told they're not. You might wonder if the song is racist, judgemental, or even just plain offensive. After all, the song is about a young Jewish man who does not want to necessarily assimilate into the community, and who refuses to assume the role of the imam that the rest of the world has assumed for him. The song is about a young Jewish man who wants to move away from the community, not just because he doesn't want to be seen as a "different" Jew, but because he doesn't want to be defined on his own terms. The song is about a young Jewish man who, as a Jew of Jewish descent, has been told that he must conform to accepted norms and learn to assimilate, that he cannot be himself. The song is about a young Jewish man who wants to be seen as being Jewish, who is now being told that he must conform to accepted societal norms and learn to accept that he is not. That's what the song is supposed to do – it's supposed to show that the world's expectations are behind us, that the world is only about us and that it's okay to be who we are. It's not that the song's lyrics are racist or judgemental. But even if you're not a fan of the song, even if you're not someone who thinks the lyrics are genocidal, or even if you're not a fan of the song's concept at all, it's still kind of amazing to think that the song has reached the point where it's the most popular song in the world. The world's most popular song. Even t
    Adam Itzhak| 12.24.22
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