Horizon: An American Saga - Chapter 1, Kevin Costner's self-funded Western epic, had a disappointing opening weekend, grossing only $11-12 million domestically despite its $100 million budget.
Costner contributed around $38 million himself, including mortgaging his property, and he and his investors are responsible for the $30 million marketing cost.
The film received negative reviews from critics who panned it as dull, incomplete, and a misfire. Costner expressed satisfaction with the film's quality, emphasizing the importance of creative success.
Costner said he plans to proceed with three more installments of the planned four-film saga, having taken out loans on his real estate to finance the series. Warner Bros. is set to release Chapter 2 in August.
The first installment spans 15 years before and after the Civil War, with Chapter 2 scheduled for release on August 16, 2024. The third installment currently being filmed.
The success of Horizon was highest among older viewers and certain regions, with potential for success in the streaming realm, according to experts, reflecting the changing landscape of Hollywood epics.
The film needs to make over $65 million domestically to recoup the $30 million marketing cost, with ancillary deals like post-theatrical release streaming being crucial for long-term profitability.
This article was written in collaboration with Generative AI news company Alchemiq
Sources: Business Insider, The Independent, New York Post, Newsweek, Yahoo, Western Journal, Breitbart, CBR, The Pipa News, Castanet, Exbulletin, NZ Herald, Slashfilm, The Daily Beast, ScreenCrush, Variety, Toronto Sun.