The NBA is actively exploring opportunities to expand its presence in Europe, considering options such as establishing an annual tournament or a dedicated league in collaboration with FIBA, the international basketball governing body.
The league aims to capitalize on Europe's massive fan base, estimated at 270 million basketball fans, high ticket demand, increased viewership, and the development of basketball in countries like France.
The league aims to address financial challenges faced by some European teams and complement existing structures like the EuroLeague, without causing harm.
No definitive decisions have been made, and the NBA is currently in a listening and evaluation phase, working with The Raine Group to assess the commercial and competitive potential of such an initiative.
This article was written in collaboration with Generative AI news company Alchemiq
Sources: NY Times, Washington Times, Post and Courier, Bay News 9, Arkansas Online, RealGM, Messenger-Inquirer, TimesDaily, NBA.