TikTok content creator Kelly Stranick (@kellygracemae) uses the term "sexy water" to describe water infused with functional mix-ins like fruits, vegetables, electrolytes, minerals, and supplements, implying making hydration more fun, luxurious, and effective.
A new generation of health-conscious young adults are embracing "sexy water" as a cool way to stay hydrated and incorporate additional benefits like reducing anxiety, aiding digestion, and providing antioxidants.
While adding supplements to water can offer potential health benefits, caution is advised due to possible interactions, and doctors recommend alternating between infused water and regular water to protect tooth enamel and maintain proper hydration.
Functional hydration trends have expanded beyond "sexy water," with products like prebiotic sodas, electrolyte powders, collagen-infused beverages, and mocktails gaining popularity, catering to a shift away from alcohol and soda consumption.
Brands in the functional beverage space are focusing on women's health, kids, and soda alternatives for future growth.
According to some experts, electrolytes like sodium, potassium, magnesium, and calcium are essential for balancing the body, but diluting them with excessive water intake can lead to health issues like headaches, weakness, brain swelling, and severe symptoms.
This article was written in collaboration with Generative AI news company Alchemiq
Sources for this article include Vogue, PopSugar, The Everygirl, WWD, and The New York Post