Airbnb is reportedly planning to offer more luxury amenities and services in 2024 to attract travelers away from hotels and enhance the guest experience.
Bloomberg reported that Airbnb is considering allowing guests to hire chefs, cleaners, and massage therapists through the platform, citing an internal company document.
The company aims to address travelers' preferences for hotel perks and consistency, as some find vacation housework demands like cleaning fees and chores to be deterrents for choosing Airbnb over hotels.
Airbnb is also exploring expanding beyond rentals, increasing its supply of boutique hotel rooms and vacation rentals, and offering custom travel experiences to compete with luxury travel firms.
According to Business Insider, an Airbnb executive teased the potential new offerings, saying, "We're looking at how we can make the entire experience more seamless and more consistent with the kind of hospitality services that you'd expect from a hotel."
This article was written in collaboration with Generative AI news company Alchemiq
Sources: Business Insider, Bloomberg, Yahoo Finance, PYMNTS, The Edge Malaysia